The Art of Possible: Salesforce Automotive Cloud as an Industry Blueprint
Inspiring Use Cases and Accelerating Value for Mid-Market Enterprises
What comes through quickly when you test drive Automotive Cloud –
1. An information model that captures:
- life cycle events for both the customer (households, businesses) and asset (vehicles, fleets)
- touchpoints and processes for sales and ongoing service
- how the vehicle is financed
2. The process automation capabilities and features out of the box from Salesforce platform
3. Relevant dashboards and analytics
On the topic of Industry cloud products with Salesforce customers, my advice to them is to view the offerings, first of all as what is the ‘art of possible’ from the Salesforce platform, for their specific industry.
Starting with the base use cases enabled by Sales, Service clouds on the Salesforce platform, what industry specific workflows and use cases are now possible for your business ? That's the first benefit one gets from the industry cloud offerings - inspiration for ideas to adopt.
The industry clouds harness a thought, industry best practices and collective experience I am sure, from the use and extension of Salesforce by its customers. There’s value straight away, in studying the data models, use cases and business workflows enabled, and evaluating the fit for your needs.
Follow it up then with your decision for building it or buying. A number of factors come in then – economics, time to value, your track record and depth of talent when it comes to extending the Salesforce platform, and doing it reliably and responsibly.
The value proposition of these industry clouds is over and above everything else is you are not starting from scratch. Even more so relevant to the mid-market enterprises, which can tap into innovation that has been packaged up, without having to build the capability ground up.
Here's my rendering of the Automotive Cloud capabilities – treat it as a conceptual information model or chunking of key use cases if you would. Meant to inspire and inform, start a conversation.